AppFusions
Pioneering Modern Integrated Digital Experiences

As the name suggests, AppFusions fuses apps. They bring together disparate business, engineering, and collaboration application experiences that companies commonly use for processes and daily work methodologies, such as procurement, file management, team management, and many others.

AppFusions believes that by integrating silo’d system workflows and real-time data together, with common digital experiences, business objectives and context, enterprise corporations will work better, smoother, and faster.

Breaking the Acceptance of Enterprise Silos

AppFusions’ genesis began in early 2010 when the founders noticed numerous problems associated with how integrations were getting done—or more likely—not getting done when using enterprise platform systems. In general, enterprise systems did not integrate or extend, they had clunky user experiences, required pervasive data synchronization, and included much process redundancy between different systems.

Ellen Feaheny, Patrick Li, David Simpson, all co-founders of AppFusions, simply thought, “Why don’t platform vendors make it easier for their customers? It is ludicrous that so many customers become ‘hostage’ to a platform that can’t integrate easily, and that companies were wasting a lot of time and money internally with so many un-integrated process inefficiencies.”

“We thought there must be a better or easier way, which became our ‘thesis’ and mission goal,” explains Ellen. And that was that. AppFusions incorporated 3 days later.

Their mission was to package common solutions and embolden host platform usage via strategic integrations. AppFusions started with the Atlassian platforms, then Jive platform, then IBM Connections and DX platforms, and finally—in 2017, AppFusions’ AlohaDXP platform which brings together the founders’ best years of experiences to drive a mainstream agenda.

“Our solutions had a requirement of solving any unique integration problem end-to-end, meaning delightful user experiences with deep workflow UX, SSO between the integrated systems, and analytics.” Performance, security, and authentication—each arguably hard nuts, were also required inclusive considerations for our solutions. No half-efforts were allowed, as we knew all too well that “the devil is in the details,” explains Ellen.

The SaaS Boom Proliferation

Today, with the proliferation of SaaS and cloud technology, integration has become one of the biggest strategic pain points for CIOs. “In comes the cloud and out goes the control on how to manage the systems,” quips Ellen. Worse still, enterprises leverage a stack of products from various vendors only to realize that cloud integrations especially can be very complex or difficult to maintain.

AppFusions enables, optimizes, and facilitates system integrations, communications, and collaborations. “We help CIOs manage the different application integration needs and requirements easier, and then empower the customers’ IT to regain control over their enterprise architecture strategy. This is vital in today’s enterprise networks, which have to be integrated with various point systems that serve specific purposes,” says the CEO.

AppFusions’ no-code/low-code AlohaDXP platform takes the concept to the cutting edge of the industry, quickly, by embedding a large and growing AppSpokes integration app portfolio. In addition, AlohaDXP includes content curation, business intelligence (behavioral and data injestion), integrated app SSO, messaging, enterprise directory management and roles, AI analysis and machine learning and much more.

With AlohaDXP, in days or weeks, an enterprise can spawn dozens of newly polished, working, secure, and deeply integrated spaces or portals. Further, via AlohaDXP’s built-in enterprise architecture framework, enterprises can skip building the complex “technical underbelly”, and instead focus on the cross-functional business requirements from constituents who will use the quick-to-develop web experiences.

AppSpokes and AlohaDXP are evolutions already of continual real-world feedback, with active roadmaps that are steadily appended by customer inputs and demand. The model allows customers to be deeply engaged in both AppFusions’ product plans and their evolving software development kit (SDK), together.

“We have been told multiple times already that the AlohaDXP strategy and platform can ultimately shave off 2-3 years of IT internal development efforts and risks along the way,” exclaims Ellen.

With AlohaDXP, clients can have a central web interface that allows them to drag and drop from different integration apps and content elements, and build out a web space that has all these integrated systems available in a single interface, with all real-time data and interactions possible. Further, AlohaDXP has IBM Watson running against the data to automatically tag content using Watson NLU (natural language understanding), among other. Over time, as a person continues to use the system, powerful metrics about activity, content, and engagement can be derived across users and processes in the system. This in turn can bring more insights to the forefront.

With continual real-world feedback, AppSpokes and AlohaDXP are steadily developed and evolved by customer inputs, demand, and current roadmaps. This way customers can be heavily engaged in the ongoing product development with continual iteration and innovation, together.

Show vs Tell

With dozens of solutions in AppFusions’ growing portfolio already, client requirement discussions often start in the format of “I want what you have in your video here, yet with these changes.” Ellen proudly explains that the company sells visual, video-able experiences, and that a customer has often seen a video(s) before even contacting AppFusions. “We like to SHOW our customers what they can do with AlohaDXP, not just TELL them.”

Moving forward, Ellen believes that customers need not have to reinvent every wheel. With strong scalable, enabling technologies and frameworks that extend all the way to the UX/UI and hard network and authentication nuts, enterprise IT organizations can drive a faster, more predictable, sustained journey and strategy for success.

“While it is difficult to track and stay up to speed with emerging trends in enterprise architecture, change continues to happen whether you get on board or not. We are trying to be ahead of that to enable and help you evolve,” concludes the CEO.